Is it coincidence that zest is related to orange and to a life full of energy, passion and enthusiasm? And that these zestful oranges grow so well in New Zealand? I don’t think so.
New Zealand is made for zestful living and most New Zealanders definitely seem to do so. According to the OECD happy life index more then 83% of New Zealanders say they have more positive then negative experiences every day in life.
And how could you not. Unemployment is very low, and although wages are not the highest in the world, money certainly can’t buy everything. Life expectancy is higher then the OECD average, and there are so many things to enjoy for free! Go on hikes or mountain bike trails of any difficulty level, go fishing in rivers and the ocean, identify the Southern Cross in the brightest starry nights you have ever seen, explore active and dormant volcanoes, discover the shy but very cute native birds and marvel at trees as big as a large apartment building. The climate is great for the biggest part of the year to be able to enjoy the great outdoors. Even if it rains, it generally doesn’t last too long as clouds just fly over the fairly thin New Zealand land mass between the two oceans.
So no, I really don’t think it is a coincidence that you see so much Zest here. New Zealand is just one big Zest zone.