Ok so i really love orange. Yes i know its stereotypical, but i don’t care. I don’t wear orange to support the Dutch. I like it because orange is a great happy sunny colour, especially in a sea of black. It puts a smile on my face.
NZ is a black wearing country. Obviously there are the All Blacks, the national rugby team and pride of all kiwis. So all supporters gear and everything else that needs some sort of linking to NZ is black. Black is also practical I suppose in a country with such a small market for clothes. Everybody can wear black, for any situation, so it’s a safe bet for a shop to sell black. And I think it might also have something to do with not wanting not stand out from the crowd. The tall poppy syndrome does play its part in NZ culture.
Things are changing though. The influence of many cultures have brought a taste for more colourful gear. There is also easy access to clothes from all over the world through online shopping and there is a great support for some amazing NZ design work.
I was told the other day by somebody that orange is not my colour. They were so wrong! Of course orange is my colour